May 21, 2019
TV graphics greatly impact your audience’s perception of your message. Phil Cooke shares how to make effective graphics for your livestream church services, videos and television programs. Your graphics are far more important than you may think!
With non-linear editing it’s amazing what we can do with television graphics, but the original purpose has not changed. We use graphics to convey information beyond what the speaker is saying. I was preparing some graphic design notes for a client and thought these ideas for TV graphics are a good reminder for video editors, television producers and graphic designers. When it comes to onscreen TV graphics, the keys are:
3.Be sensitive to the content. Don’t just insert a phone number, address, or URL anywhere! Make sure it’s not a distraction from the content at the moment. You will maximize your response by being sensitive to what’s happening onscreen. Ask yourself: is this taking away or adding to the message of the speaker?
5.Remember size matters: We don’t have to use large graphics, but do remember that the typical religious TV viewers is often older. Therefore, “readability” is critical. If that fits your program’s demographics, make sure the graphic is on long enough and is clear enough for your grandmother to read easily.
Doing graphics well makes a big difference in the impact of your video or program. Think in terms of how your graphics can help your message reach more people. – Phil Cooke
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For more tips on TV graphics, visit Phil’s blog at https://www.philcooke.com/tv_graphics/#more-1999
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