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Phil Cooke Podcast

Nov 11, 2020

The digital revolution isn’t about technology; it’s about changing the way we think. If you’re a pastor or leader, these 5 keys to success from Phil Cooke will help you embrace digital thinking. The future is digital!


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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

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**More About This Episode** Digital Thinking: 5 Keys to Success

The future is digital! One of the greatest challenge leaders face today is grasping that the world is changing. You’ve got to rethink everything and start thinking digitally to survive and to continue to influence the world in a positive way.


Here are 5 keys to success to help you navigate this digital generation:

  1. Digital thinking is about adaptation, not duplication. You can’t just duplicate what you do in the physical space that you do in the digital space; you’ve got to adapt. For example, churches will do better on live streaming if they are conscious about the viewers on the other side of the camera.


  1. Digital thinking is a two-way conversation; it’s about welcoming feedback. Everything we do digitally needs to pass through that filter.


The early church is a good example of that two-way conversation. They engaged, they interrupted; it wasn’t until much later in history that the pastor became elevated and a church gathering turned into a one-way conversation.


  1. Digital thinking forces you to look outward versus inward. It forces you to look at things from other’s perspective. It’s no longer about how we want to reach our intended audience; it’s how they want to reach us.


  1. Digital thinking means everything doesn’t have to be original; it can be a mashup. Take the best things that work and combine them into something unique!


  1. Digital thinking means the launch is only the beginning. The launch is critical, but digital thinking helps us think post-launch as well!


Start thinking digitally. Embrace change and you can thrive in the digital age.