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Phil Cooke Podcast

Jul 23, 2019

Starting small with your ministry, non-profit or entertainment company? It may be the best thing ever – and give you an advantage over larger organizations in today’s digital age. Phil Cooke https://philcooke.comshares why he believes small matters and how it can work towards your success.


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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.


More about this episode: Why Small Could be the Best Thing Ever

Seth Godin wrote a book about it and I’m a firm believer that in the digital age, “big” isn’t always good. Starting small – and even staying there – isn’t failure, it can be freedom.


Here are my top reasons I believe being small is perfect for the digital age:


  1. Small doesn’t care about policies and procedures.As an organization grows, personal decisions and relationships take a back seat to official policies and procedures because once the Employee Handbook becomes the size of a Bible, things get complicated.


  1. Small doesn’t care about your salary or office.Working out of a spare bedroom or small rented studio keeps things lean and mean, and there’s no time for ego to get in the way. When the stakes are high, people care less about perks and more about making a difference.


  1. Small doesn’t care about obsessive scheduling.When I worked at a large organization, I had to apply for time off – even if it was to run an important errand. Contrast that to our team at Cooke Media Group, where it’s not based on WHEN or HOW you work, but WHAT WORK GETS DONE.


  1. Small doesn’t care about the organizational chart. The most creative and productive teams I’ve worked with never mention titles and act like they don’t exist. On creative and productive teams you talk to whoever you need to talk with to get things done.


  1. Small doesn’t care about obstacles.Small organizations know obstacles exist because it’s all small has ever known. For example, they don’t worry as much about budgets because they know they’ll get it done somehow – which makes incredible creativity happen.


  1. Small doesn’t care about regular meetings.Leaders today average 31 hours a month in meetings that’s often wasted time. Compare that to small teams that have meetings standing up, on the run, or at lunch.


  1. Finally, small doesn’t care about certainty.The bigger the organization, the more is at risk so they naturally lean toward being absolutely sure before decisions are made. But look at Paul’s missionary journey in the New Testament, Acts 16: “Paul and his companions traveled throughout the region of Phrygia and Galatia, having been kept by the Holy Spirit from preaching the word in the province of Asia.” They didn’t know where they were going, and just responded as doors opened. They weren’t as concerned about certainty as they were the mission.


Never feel embarrassed or ashamed about being small. Whatever size business, church or company you’re leading, in the digital age, small allows you to be nimble, change course quickly, respond faster, and most importantly – attempt things that make large organizations nervous. Amazon started with one man at a desk. Never forget that.



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