Jul 2, 2019
How is creativity connected to design? Showcasing industrial
design, fashion and graphic design, Phil Cooke’s recent visit to
the Helsinki Design Museum inspired thoughts about creative design
that will encourage artists and designers in your creative
pursuits. https://philcooke.com
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More about this episode:
Creative Design: What I Learned at the Helsinki Design
Museum
The Helsinki Design Museum is small,
but if you’re visiting the city, I highly recommend it. Here are a
handful of thoughts about creativity and design that stood out for
me as we toured the exhibits:
- You don’t have to be
an artistto be
a designer.The
museum showcases a number of designer’s notebooks, and you’re
immediately reminded that many of the drawings and sketches are not
works of art. In fact, some are hardly readable. Many
designers have brilliant ideas but aren’t necessarily artists
themselves. So stop worrying that you’re not a great artist. The
point is to get your ideas down on paper.
- Design is collaborative.A large exhibit
upstairs tracks the very successful Aamu Song &
Johan Olin’sdesign practice based in Helsinki. Their
focus is on finding “masters” around the world who have created
everything from toys to clothes to household items. They work with
these artisans to tweak the product and make it ready for the
market. The museum did a great job of showing just how
collaborative their work must be to lead that many artists and
designers around the world.
- Creativity is a process, not a moment.One
interesting exhibit was based on the many iterations of the Nokia
mobile phone. Creating what was once the most popular phone
in the world wasn’t a flash of inspiration, but a long process
featuring many different designs and prototypes. Most of the time,
true creativity doesn’t happen in a flash, but in a long process of
variations, rough ideas, and failures. But it’s the process that
opens the door to insightwhich leads to a
successful design.
- Creativity is about problem solving.The museum
isn’t just interested in the Finnish contribution to graphic or
glassware design, but also includes brilliant creations from all
walks of life such as farm equipment, transportation, and medicine.
They even include the re-design of a wash basin in Finnish
sanitariums that dramatically lowered rates of infection among
patients.
- Design is a way of life. The museum reminded
me that being a “designer” isn’t just a job title or a field of
study. Design is a way of thinking and a way of living. At some
level we’re all designers because we’re all trying to use
creativity to navigate through our lives.
- For creativity to flourish, it needs to be
valued.One of the reasons Finnish design is so popular and
successful is that designers are valued in this country. The joke
in many other countries about designers is that 90% of their job is
responding to client requests to make the logo bigger. But in
places like Helsinki where designers are valued and honored,
amazing things happen, and world changing ideas are born. – Phil
Cooke
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Other Great Resources:
Visit the Helsinki Design Museum! Find out more herehttp://www.designmuseum.fi/en/
Get creative! Here’s my “Unique: The Ultimate Planner for
Creative Professionals” https://amzn.to/2M2ixNo
The Way Back https://amzn.to/2QhIFSY
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