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Phil Cooke Podcast

Nov 12, 2019

You’ve made a movie… now what? Find out the marketing strategies that can help get your movie seen in this interview with marketing expert Jonathan Bock and Phil Cooke Get an inside view on finding your audience, knowing how a Hollywood studio’s greenlight committee works, and how to create a success in the faith based realm of filmmaking.


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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.


More about this episode: Jonathan Bock Interview: Marketing Your Movie

Jonathan Bock began his career in marketing at Warner Bros. prior to founding Grace Hill Media. Described as “the man who helps Hollywood get religion” by Time magazine, over the last 20 years, he has marketed hundreds of film and television projects including the LORD OF THE RINGS series, NARNIA, UNBROKEN, THE BLIND SIDE, THE BIBLE miniseries, LES MISERABLES, NOAH, and the CBN hit series GOD FRIENDED ME.


A member of the Producer’s Guild of America, Bock’s producer credits include HILLSONG: LET HOPE ARISE and the THOU SHALT LAUGH comedy series. He is the co-author of “The Way Back: How Christians Blew Our Credibility and How We Get it Back” with Phil Cooke.


If you’re a filmmaker, director, producer or writer, this interview will help you maneuver the film and television industry with success. Here are a few takeaways:


You need to be ready for that next moment. – Jonathan Bock

A great idea is the worst thing in the world if it’s the only one you’ve got. – Phil Cooke

You better not be hanging your hat on one movie idea. You need to have 25 movies ideas going… you never know which idea is going to hit. – Jonathan Bock

Understand studios spend as much money marketing as making the movie. – Jonathan Bock

We have to get better at organic storytelling. – Jonathan Bock

You have to think marketing as you pitch [your movie idea]. Have a clear sense of how they [the studio executives] will go about selling this. – Jonathan Bock

If you want to support a movie, you better get out there opening weekend. – Phil Cooke


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“The Way Back: How Christians Blew Our Credibility and How We Get It Back” available on Amazon here:

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