Mar 2, 2022
Are you frustrated with your current creative team? Do you know how to spot great talent to build a great team? Phil Cooke offers 6 tips to help creative leaders build a top-tier team that can achieve greatness! Whether you’re promoting from within or hiring from outside, the right people can make all the difference.
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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.
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*More About This Episode* How to Build a Great Team of Talented People
To be a great leader in the 21st century, you’ll need the ability to find and recruit talented members of your team. Particularly when it comes to creative teams, spotting gifted and talented people is absolutely critical. Here’s a few quick tips to help:
1) Check references. This sounds so basic, but you’d be amazed at how many employees are hired simply on their own word. Obviously, references can be biased, but I suggest asking the references for other suggestions of people who have experience with the candidate.
2) Think chemistry. I’d rather have a moderately talented team that loves working together than a group of geniuses that can’t play well with others.
3) Avoid catching the “expert from afar” virus. We often think someone from the outside will be amazing, while overlooking emerging talent inside your organization. Who on your team might be ready for a new role?
4) Be a coach. Stop micromanaging and don’t “play the game” for your team. You’ll spot the most talented members pretty quickly.
5) Diversity does matter. You may be tired of hearing the media’s constant droning mantra of “diversity” today, but when considered correctly it can make a dramatic difference. Is your leadership team all white, middle aged males? All minority women? All young people? You’ll never achieve your greatest potential without a wide variety of perspectives. It’s not just about race, gender, or politics – it’s all of the above and more.
6) Finally, if he or she sounds too good to be true, they probably are. Don’t be cynical, just ask a lot of questions. True talented people are humble and honest.
You’ll elevate your leadership the moment you make finding and developing talented team members a priority. Read more about team building at my blog here: https://www.philcooke.com/leaders-how-to-spot-great-talent/