Jan 20, 2021
Thinking about launching a media ministry from your church? Phil Cooke offers 4 ways to approach naming the ministry for today’s digital age. Whether you’re considering local TV or national broadcast television, a name has never been more important.
Please like, rate and share this episode!
Get my new book: Maximize Your Influence – How to Make Digital Media Work for Your Church, Your Ministry, and You
Subscribe to My Podcast for more good advice for leaders and creatives: https://podcasts.apple.com/us/podcast/phil-cooke-podcast/id1439369056
Prefer video? Subscribe to My YouTube Channel and Get More Great Advice https://www.youtube.com/c/philcookeofficial?sub_confirmation=1
New episodes are uploaded every other Wednesday. Make sure to Subscribe and hit the Notification bell to be notified when they go live.
Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.
Sign up for my blog and get a free eBook https://www.philcooke.com
Follow me:
Twitter https://twitter.com/philcooke
Facebook https://www.facebook.com/philcookepage/
Instagram https://www.instagram.com/philcooke/
Podcast https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out about Cooke Media Group here: https://www.cookemediagroup.com
*More About This Episode* How to Name Your Media Ministry
If you’re leading a church or ministry and are involved in a media outreach – social media, website, video, or broadcast radio or TV, the question always comes up: “What should I name the media ministry?” Should it be the same name as the church or main ministry? Should it be named for the speaker or leader? Should it be something else? Whatever situation you’re in, there are 4 ways to think when it comes to naming a media ministry:
The CHALLENGING thing about this option is succession. We’ve seen this with the difficult transitions many national media ministries have had to walk through with new leaders over the last decade or so.
Years ago, when I started consulting with Jack Graham, the media ministry was simply “PowerPoint.” Not only was it confusing with the Microsoft software, but it had no real marketability for Jack. So we kept the name “PowerPoint” but prioritized Jack’s name – so it’s now “Jack Graham and PowerPoint” and the URL is jackgraham.org.
Now the question is – which choice feels appropriate for you?