May 7, 2019
Can you be creative on a deadline? Most creative professionals work within schedules and time frames – the television episode shooting in two days, the fast-approaching deadline for a film to be locked, or a ministry video due for a Sunday’s service. Phil Cooke offers techniques on delivering creativity under fire when you don’t have the luxury of waiting until the mood strikes.
We often think that creativity is something that’s inspired, beautiful, and only happens when the spark strikes or the muse speaks. Actually, nothing could be further from the truth.
I’m a proponent of what I call “practical” creativity – which means creativity on a deadline. I’ve spent my career working for clients – studios, networks, nonprofits, major churches and ministries. In those cases, I don’t have time to wait for inspiration, I have to deliver ideas on a schedule. Worse – sometimes I have to deliver when there’s enormous pressure, risk, and a great deal on the line.
If you’re in the film and television industry or in any position which requires your talents as a creative, chances are, you work in a similar situation. While we’d all like to experience the comfort of waiting for wonderful ideas to come from the heavens, with most projects, we have to conjure up something right now.
Certainly we can’t totally control creativity, and can’t just hit an on and off switch, but there are techniques we can use to draw from when we have to deliver creativity under fire.
To know what creative ideas will work, you need to know what’s working now, what’s failing, and what’s already been done. Keep your finger on the pulse of the culture.
Plus, experience and confidence tends to quiet that voice in your head that’s telling you that you have no talent and your work is trash. However, the key is that you should be mastering your craft when the pressure is not happening, so that when it does hit, you’re ready to be amazing.
Always have creative friends and mentors you can reach out to when you’re coming up blank because building on each other’s ideas is a key to creating brilliant work. Who would you call right now if you needed some help? Create a list so you’ll have it when things get tough.
Unless you’ve decided to be a landscape painter and only work when the muse speaks, then chances are you need to deliver creative projects on time and on budget. You can master practical creativity, but it takes preparation and discipline. There’s no better time to start than right now. – Phil Cooke
For more tips for creative professionals, visit Phil’s blog at https://www.philcooke.com/how-to-be-creative-even-when-its-risky
Get Phil’s “Unique: The Ultimate Planner for Creative Professionals” here: https://amzn.to/2vAj0eE
Get a free eBook on Creativity! Sign up for Phil’s blog at https://www.philcooke.com
Listen to the Phil Cooke Podcast here: https://itunes.apple.com/us/podcast/philcookes-podcast/id1439369056
Find out more about Cooke Media Group here: https://www.cookemediagroup.com
Visit Phil Cooke’s YouTube channel at https://www.youtube.com/channel/UCzivfiicpepFmAv5ZblgYWQ