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Phil Cooke Podcast

Mar 17, 2021

The culture you build in your ministry or organization has a direct effect on creativity. If you’re leading creative teams, these 5 keys from Phil Cooke will help you establish a creative culture where ideas thrive and your team is motivated to produce their best work possible.


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*Helping leaders navigate their calling and career in today’s distracted media-driven culture*

Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.

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*More About This Episode* 5 Keys to Leading Creative Teams

In today’s design-driven world, creativity is more important than ever before. If you’re leading creative teams, here are 5 keys to help you build a creative culture where they can thrive.


  1. Create stability. Creative people need stability to thrive. If they’re worried about losing their job, financial problems, or excessive turnover, they’ll never release their best ideas. 


  1. Be flexible. Be open to different hours or working conditions for your creative team. Give your team some flexibility and it will revolutionize their attitude. 


  1. Get them the tools they need. Don’t hold your creatives back with outdated equipment. Think about it: The less time and energy they spend overcoming technical and equipment problems, the more time and energy they can spend on developing amazing ideas.


  1. Understand the difference between organizational structure and communication structure. Hierarchy is important within your organization, but when it comes to communication, I recommend you throw the organizational structure out the window. Your creative team should be able to call anyone to ask questions and discuss ideas. Create a free-flowing communications system, and the ideas will grow.


  1. Give them credit. A great creative culture allows everyone to be noticed for their accomplishments.  Let them have credit for their ideas and they will do amazing things for your team!


Bonus: Don’t be afraid to push creative people out of their comfort zone! While they probably won’t admit it, creative people love deadlines because it gives them perspective on the project.


Inspire and challenge your creative team and they’ll do amazing things for your organization. Read more about building a creative culture here >>