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Phil Cooke Podcast

Aug 19, 2020

With COVID-19 restrictions in place, fundraising events are going online. Phil Cooke shares key tips on how to take your live physical fundraising event online. Your virtual fundraiser can be successful!


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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.


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**More about this episode: ** Successful Online Fundraising

If you’re planning on online fundraising event, here’s key points you need to know:

  • Learn to adapt! This is not about duplicating your live physical event, but more about an adaptation of that event. Consider what elements will work best for your online event.
  • Celebrity-driven events may work well for physical event, but you’ll need to consider your audience if you use a celebrity for your online event.
  • Leader-driven events allow the leaders to share the genuine story of what they do. Consider who you are inviting to join you online as you made the decision between a celebrity and a real leader of the organization driving the event.
  • Pretaped or live event: The audience doesn’t typically notice. Do what you feel most comfortable with as statistics don’t necessarily show a difference between the two.
  • Last year’s rundown won’t work. Take the essence and the goals of your event and adjust it for online.
  • It doesn’t have to be perfect. Keep your online event authentic and real.
  • Plan key emotional moments. Show the story of your organization of lives that have been changed because of what you do.
  • As you plan out the event, create one story arc, one overarching story of how your ministry is impacting lives.
  • It’s not about you – it’s about the result of the work you’re doing. That’s what will inspire people to get behind what you do.
  • Keep your event between 1-2 hours. With attention the currency of this moment, determine: What can you present that will be so compelling that it will keep people with you online for the entire event?