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Phil Cooke Podcast

Feb 17, 2021

Pastors have many responsibilities, but one of the most important priorities for church leaders in today’s digital age should be communication. Here are my 5 communication priorities for pastors to ensure that your message is being heard and making an impact. Engaging the local community, expanding your message, and communicating the message of Christ through digital media channels can be accomplished when you make your communication team a top-level priority.


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*More About This Episode* 5 Communication Priorities for Pastors in the Digital Age

Here’s 5 key decisions that if I were a pastor, would be on my priority list:


  1. Learn how to lead creative people.You may be leading a very small church, but as you grow, you need to surround yourself with creative people. In a world where capturing people’s attention is incredibly important, a great creative team will help you grow.


  1. Target your church website for visitors. Virtually 100% of new visitors will check you out online before they visit on-site. Your website should be one of the most amazing things your church does.Design it around new visitors.


  1. The Sunday message is key for the week. It’s the point of the spear for everything you communicate all week.Never forget this: Whatever theme the pastor is preaching on should be reflected in every communication platform of the church.


  1. Create a research and development lab in your church.If we’re going to make an impact in today’s changing, digital age, we need the courage and support to push the envelope. Encourage your team to worry less about failure and more about creative thinking.


  1. Be ruthless in positioning your team around you.I can’t express how much a creative team can amplify your message and ministry. None of this is meant to minimize the importance of preaching the gospel message, service to the community, or discipling believers. However, none of that will happen if you can’t communicate your message.


The COVID shutdown helped us realize how much your communication team matters. Read more at