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Phil Cooke Podcast

Sep 16, 2020

Too many creative people waste time, energy, motivation and attitude on things that don’t matter. As a result, when it’s time for big ideas, they come up empty. Phil Cooke offers 5 tips to help you conserve brain power and think creatively.


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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on filmmaking, digital media, publishing, strategy, communication, leadership, culture and faith – to help you get from where you are to where you want to be in your career.

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*More About This Episode* **More about this episode: ** Creatives – How to Protect Your Creative Space

“White space” matters in design (the idea that too much clutter overwhelms the viewer) and it’s the same in our personal and professional lives. So in order to save your creative jet fuel for when it’s needed, here’s a few things to remember:

1) Avoid energy vampires: Every office has a person who loves to walk in, plop down in the chair, and just talk – they just want to waste time. You know them, so start avoiding them. Nothing sucks the life out of you faster than energy vampires.


2) Cut back on email: If you spend your day answering email, you’re actually spending your day responding to other people’s priorities. Respond only when you have to and make those emails short and sweet.


3) Avoid meetings: Research indicates that most meetings are a waste of time. First of all, question the need for the meeting, and if it’s being called by a superior, ask if you really need to be there. If not, skip it and do some work.


4) Stop rushing: Give yourself some margin and pad your schedule. Having an extra 30 minutes between meetings, conference calls, and other activities allows you to catch up, reflect, and plan.


5) Finally – Guard your creative time: Don’t just assume you’ll have time to write that script, fix the artwork, or make the final video edit. Block it out on your calendar. Priorities matter – especially when it comes to creative leaders. If you don’t get intentional about your own time, other people will fill it up with their projects and priorities.


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